Beldolce Showcases Edible Cups, Speaks About Future of Food, Urgest Creative and Collective Solutions to Pressing Issues

October 23, 2019

This week, Beldolce exhibited at the NYS Innovation Summit, a gathering of business leaders and innovators to showcase leading-edge innovations to build connections that will drive economic growth. Tazzetto and Beldolce co-founder Vincent Arena was invited to speak at the “Future of Food Panel”, where he urged that business leaders, academia, and others alike come together to coordinate their actions around making the necessary systemic changes to reach the UN Sustainable Development Goals.

Co-Founder, Vincent Arena, Speaking at NYS Innovation Summit about Beldolce's Edible Biscotti Cup


The Sustainable Development Goals (SDG’s) are the United Nations’ blueprint to achieve a better and more sustainable future for all. They address the global challenges that we as humans face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The 17 SDG's interconnect to achieve the same essential goals and are meant to create a more equitable future, where no one is left behind.

The “edible cup and espresso booth”, as it was known, was one of the most buzzing booths at the conference, with a constant flow of people curiously lining up to try samples of the Biscotti cup filled with a shot of Tazzetto espresso. The pleasantly surprised and fascinated look on people’s faces once they realized that Beldolce was unlike any other brand at the conference.

Innovation Summit attendee enjoying a Beldolce edible biscotti cup

Beldolce integrates quality products and tradition with sustainability and innovation. One of the missions is to share products that give customers a rich experience of italian culture, which also has more of an emphasis on health and the highest quality ingredients. Beldolce has plans of incorporating more compostable, sustainable packaging for its products as it grows and expands into new markets.

This conference was about innovation, which means finding ways to push forward in creating new solutions and ideas to modern-day issues. Innovation is also solving problems that we didn’t even know existed, with a creative and visionary approach. 

However, not all innovations are sustainable. We need to take systems thinking into consideration when innovating new products. New innovative products designed to be sustainable are great, but if they exist in a system that cannot properly support them, then the intention of their initial design becomes lost. For example, even if the biscotti cup had a 100% compostable wrapper, in a town with no composting infrastructure, it would go straight to a landfill, creating methane gas. There are many roadblocks out of the control of business owners that prevent them from being sustainable, no matter how well-intentioned they are.

As the UN Secretary-General António Guterres warned, “If I have to select one sentence to describe the state of the world, I would say we are in a world in which global challenges are more integrated, and the responses are more and more fragmented. And, if these are not reversed, it is a recipe for disaster”[3]. As business owners, government officials, and academia, we need to come together to create sustainable change together, and coordinate our actions around doing so as fast as possible.  

In conclusion, “there are no sustainable products in an unsustainable system,'' says Vincent. Even if Beldolce invested in expanding its 100% biodegradable products, or 100% recyclable products, almost all of those resources would still end up in a landfill or incinerated, in the current system. We need to do the best thing that we can, understanding that it’s not enough to just make sustainable decisions and incremental progress - grand sweeping systemic change is absolutely necessary. 

Judy Greco, Tazzetto/Beldolce’s newest member of the team, also attended the event to better prepare her for her role as a cafe operations manager and executive assistant to the CEO. Judy is an avid environmentalist who studied at FIT at the intersection of business, sustainability, fashion, and international studies. Judy hopes to aid Vincent in the vision of obtaining a more cohesive and interconnected system of sustainability within society by educating customers, employees and suppliers in making better decisions, starting with one coffee shop. She hopes that one successful and sustainable business model can make a ripple effect to create waves in the broken system that is the food industry.

Co-Founder, Vincent Arena (second from the right), and Operations Manager, Judy Greco (first from the right), educating attendees on Beldolce products